Here’s an example:Ī ‘List Snippet’ is an extract from a web page that shows a relevant answer in list form:Ī Table Snippet is an extract from a web page that shows relevant data in rows and columns:įirst, you need to get on Page #1 of Google for your targeted keyword.Īccording to research by Ahrefs, 99.58% of featured snippets come from pages that already rank in the top 10 positions on Google.īut you don’t need to be in the top position to get Position Zero. They provide searchers with a quick one or two-sentence answer to their search query. If you’re trying to get featured snippets, these are the ones to go for. Of these three types, paragraph snippets are the most common. The three most common types of featured snippets are: So it’s not just clicks: it’s also about perception: your authority, trustworthiness, and credibility in the eyes of searchers. Google is saying “this is the most useful result on the page”.Īnd that means that the people who do click through to your website see you as a trusted expert on that particular topic. With a Featured Snippet, you get a massive stamp of approval from Google. So in a nutshell: Position Zero lets you jump the queue and double your CTR. That’s equivalent to being in Position #2. You now have 6% + 8.6% of all clicks on Page #1. Let’s say that Google chooses your page as the source for the featured snippet. Let’s say you’re in Position #5 for your targeted keyword.Īccording to a Moz study, you’d be getting about 6% of the clicks on Page #1: So Position Zero is adding to clicks you are already getting. Benefits of Featured SnippetsĪhrefs did a study of 112 Million keywords and found that Position Zero produces 8.6 percent of all the available clicks on Page #1 of the search results.īut remember that to get a featured snippet you already have to be on Page #1. Well, it turns out that people do click on featured snippets. That last sentence might be ringing alarm bells in your head.Īfter all, why would you want a featured snippet if they don’t result in traffic to your website? The idea behind featured snippets is that searchers can get the information they’re looking for without leaving the Google search results. They’re sometimes referred to as ‘Position 0’ because they appear above Position #1. They appear at the very top of the search results. Featured snippets are an extract from a web page that gives the searcher a quick answer to their question.
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